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ACTION
Next, we'll be setting up some links for offers. We'll start by setting up tracking links for Haka offers in this post.
(I'm allocating almost a week's time for setting up offer links, not because it takes that long to do, but because that's how long you may need to wait to get your account and offers approved by the networks.)
Yesterday we signed up to some affiliate networks. As mentioned yesterday, do monitor your phone, email, and chat platforms so you can reply promptly when they reach out to you.
You may not have heard back from them yet. If this is the case, just be patient. Give them a few days to get back to you. (And remember to check your email's junk folder!)
If you don't hear back from a network after 7 days, try reaching out to their contact person (contact info included in the previous lesson).
If you're only approved by one of the affiliate networks, then just pick offers from that network (skipping the other network) and then proceed with the rest of the tutorial. (However, please still read the EXPLANATION part of the skipped network, as I'm including useful information there that may be applicable to all networks, and also information about the tracker etc.)
Let's go set up our links for the Haka offers!
1)First of all let's decide on a geo to target.
Remember in the last lesson, you were instructed to ask your Haka AM for geo recommendations? I hope you've received a list of geos!
-Log into your PropellerAds' account: https://partners.propellerads.com/#/app/auth
-Go to the Traffic Chart: https://partners.propellerads.com/#/app/trafficChart
Make sure "Onclick (Popunder)" is selected at the top (should be by default).
-Pick a geo from the chart, that is a)a developing country, b)that has over one million total impressions, c)that is in the list of recommended geos from your AM (can be from the "Top Geos" or "Top ECPM Winners" list on the spreadsheet; or geos recommended by your AM in chat).
You can find a list of developing countries on this page (look for section "Developing countries according to International Monetary Fund"): https://en.wikipedia.org/wiki/Developing_country
(If no geo fits all three criteria, forget about the "over one million impressions" requirement.)
2)Set up the affiliate network on Funnelflux Pro including the postback. (Only needs to be done once ever.)
-Log into Funnelflux Pro. Click on the "Page and Sources" icon in the left menu > the "Offer Sources" tab at the top > the plus sign beside "New".
In the "Offer Source Name" field put "Haka". Click "Save Offer Source".
We've just added the Haka affiliate network to Funnelflux - this only needs to be done one time per affiliate network.
-Next, we want to set up the postback for Haka, so that Haka can send conversions and payout data to Funnelflux. Again, this only needs to be set up once per affiliate network. In Funnelflux, click on the "Settings" icon in the left menu > "System Settings" tab at the top > the copy icon after the url in "Global Postback URL".
-Log into Haka's affiliate dashboard at http://publisher.haka.mobi/. Go to the left menu > "Postback". Paste the postback url you've copied from Funnelflux into the "Postback Url" field, then replace "hit=REPLACE" with "hit={keyword}", replace "&rev=REPLACE" with "&rev={payout}", and delete "&tx=REPLACE".
For example if your original postback from Funnelflux was:
https://ffdomain.com/pb/?hit=REPLACE...CE&rev=REPLACE
Your edited link should look like:
https://ffdomain.com/pb/?hit={keyword}&rev={payout}
Don't forget to click "Save" at the bottom! (No need to click "Test" - it doesn't seem to work.)
3)Pick some Haka offers to test!
-Go to Haka's dashboard > left menu > "Offers". Remember in the last lesson, you were instructed to ask your AM for offer recommendations? All the offers they've recommended and approved you for, would be shown here.
-If more than 5 offers were recommended by your AM, just pick 5 by random. You can also click on the eye icons beside the offers to see what they look like, and pick the ones you feel have the best chances to convert.
If less than 5 were recommended, just pick all of them.
4)Add the offers to Funnelflux.
-Once you've chosen your offers, go to one of the chosen offers and click on "Track" and "Copy" the link.
-Go to Funnelflux > "Page and Sources" icon in left menu > "Offers" tab at the top > "+ New".
-In the "Create offer" window, paste the offer link you just copied from Haka into the "Base Offer URL" field. Next you'll need to replace the tokens in the link. Let's say your original link is:
Replace the tokens as follows, deleting the last two parameter+token pair, i.e. "keyword2" and "keyword3":https://traffic.haka.mobi/click?hash=1234&pid=5678&aid={your_source_id}&keyw ord={your_click_id}&keyword2={app_name/site_name}&keyword3={your_session_id}
-Copy the offer name from Haka and paste it into the "Offer Name" field in Funnelflux.https://traffic.haka.mobi/click?hash=1234&pid=5678&aid={trafficsource-id}&keyword={hit}
-For "Source" select "Haka".
-Scroll down to the "Configure Data Passing" section, expand it (by clicking on the little chevron), and if you see any parameters listed, delete them all.
-Scroll to the bottom and click "Save Offer".
-REPEAT this step for each offer until all chosen offers are added.
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EXPLANATION
Hopefully the ACTION portion above was a breeze for you!
There are quite a few things I'd like to talk about regarding why we did some of the things we did today, specifically about how offers were picked and how tracking works.
Let's talk about offers below, and save the explanation on tracking for a later lesson - tracking is such a big topic, I want to dedicate an entire lesson to it.
Why Ask AMs to Recommend Offers (instead of picking the offers ourselves)
AMs have access to all the stats on all the offers. They can see which ones are converting well for affiliates.
Some affiliate networks have thousands or even tens of thousands of offers. Some may have expired and are no longer active. Others may be duds that other affiliates have sent traffic to but the conversion rates are low.
When you ask your AM to recommend offers, you stand a better chance of getting offers that will convert, while avoid wasting money on inactive or dud offers.
But should you ALWAYS stick to running offers that are recommended by AMs? Not necessarily. For example, say you're casually browsing all the offers on a network and a type of offer you've never run before catches your eye, and you'd like to give it a shot, verify with your AM that it's active and isn't a complete dud, and test it. There may be good offers that your AM wouldn't think to recommend to you because they fall outside of the type of offers you've been running.
But either way, you should make it a rule to always ask your AM about an offer before running it, unless you're told otherwise. Aside from confirming that the offer is active and isn't a dud, your AM may also tell you about certain offer restrictions that aren't stated in the offer description, such as offer cap (more on that later), or only certain kinds of traffic (e.g. "no pop traffic allowed"), or only AM-approved landing pages can be used (we'll talk about landing pages in later lessons).
Also: Most affiliate networks will send out lists of top offers by email on a regular basis. Those are worth checking out as well.
Regarding Offer Requirements and Restrictions
Every offer has requirements and restrictions. It's very important to find out about them before sending traffic.
Most of the time you'll find these listed in the offer description. For Haka you can find the offer description by click on the plus sign beside the offer:
For Haka offers the only info listed for their Click2SMS offers is "Geo: World".
For other offers on other networks, there can be more requirements/restrictions, including traffic type (e.g. not all offers allow pop traffic), targeting (e.g. geo, desktop/mobile, wifi/carrier, ios/android, certain browsers), creatives (banners / landing pages cannot contain certain words or phrases or images), etc.
Some offers even require all creatives to be approved by the network before you can run them. When we start to use landing pages, this will be relevant.
In addition to reading the offer description, you should also check with your AM for any additional requirements/restrictions. As mentioned above, you need to check with your AM to make sure the offer is active and not a dud, and ask for approval anyways, so this would be one more question.
In our specific case, your Haka AM should have told you that mobile carrier traffic typically converts better for these offers (although wifi can convert as well). So we should start by testing carrier traffic. This is not written in the offer description - which illustrates the importance of always checking with your AM.
Regarding Offer Cap
Some offer owners (aka the "advertisers" that pay the affiliate network commissions for the conversions - a portion of which are then paid out to us by the affiliate network) may only want a maximum of x number of conversions every day, in which case your AM would need to distribute that quota - aka Offer Cap - among a limited number of affiliates.
This type of offer cap can be referred to as "network-wide" as it's the total cap across all affiliates for that network, and it can't be lifted or increased without the offer owner's consent, but each affiliate may be assigned a different daily cap.
Of course, the more revenue you've done with a network, and/or the better your relationship is with your AM, the more likely it would be for you to get offer cap for the best offers.
(By the way, this is just part of the reason why it's crucial to maintain a good relationship with your AM. Being courteous is a good start. Many affiliates will send gifts to their AMs for this reason, although that's not my personal style.)
Then there's another type of offer cap that is put in place to make sure you only send a limited number of conversions before the network has a chance to evaluate the quality of the conversions, aka "lead quality". We'll talk more about this in later lessons but here's the gist: A lot of offers are created to collect "leads", or visitor information including contact information, so that the offer owner can sell to these leads later by hitting them up with other offers for example. They got to make back the money they paid to the affiliate network for these leads. So if the visitors we send to the offer aren't very interested or responsive to the type of stuff they're selling, the offer owners may not be able to make this money back.
So what happens is the affiliate network will often ask you to send for example 30 conversions first, then stop and wait while the offer owner pushes other offers at those 30 people to see how many of them will bite. If they see that they're making back their money, i.e. that your conversions are "backing out", then you'll be allowed to continue promoting the offer.
If you see an offer cap in the offer descriptions, ask your AM whether it's for quality-evaluation purposes. If this is the case, what typically happens if that you'll make a limited number of conversions, pause the traffic to allow the network to evaluate quality, then if all goes well the cap will be lifted and you'll be able to resume traffic.
When running an offer that has a cap, just check your stats regularly to make sure you're not exceeding your cap, and to pause traffic or adjust your daily budget if you're getting close.
Why Choose Developing Countries
Developing countries are also referred to as "tier 3 and 4 geos". Simply put, these are countries that are easier to find first success with due to cheaper traffic price, lower payout, higher conversion rates, etc. Matuloo's post on this topic is a must-read:
https://stmforum.com/forum/showthrea...ve-TIER-1-GEOs
I would STRONGLY recommend that you stick to developing countries until you've had at least a few profitable campaigns under your belt - unless you want to pay 10 times more (or worse!) to learn the same newbie mistakes.
Once you know how to test offers and landing pages and how to optimize campaigns, you can tackle developed countries (aka tier 1 and 2 geos). The process is similar, except you'll need to test more offers and landing pages and bids, and do more optimization.
Why Choose Offers that Can Be Direct-Linked
A direct-linked campaign means we won't be bothering to use a landing page (aka lander, presell page, pre-lander, bridge page). Instead, we'll be sending them directly to the offer page - i.e. the popunder/popup ad itself will be the offer page, as was mentioned in the previous lesson.
Some types of offers are suitable for direct-linking, and others are NOT. For the latter, we'd need to first send visitors to a landing page where we pre-sell/warm-up/convince the visitor that it would be a good idea for them to subscribe to our offer, before sending them onto the offer where they would then (hopefully!) sign up to make us money.
Whether or not you need to use a landing page for an offer, depends on how much pre-selling is needed by the offer. Caurmen explains this very well in this thread:
https://stmforum.com/forum/showthrea...A-Landing-Page
For beginners, direct-linking would obviously be the simplest to start with. We will run some direct-linked campaigns first, and learn how to use landing pages later.
So what makes certain types of offers good for direct-linking? Three words: Simple conversion flow.
"Conversion flow" is what actions the visitor needs to take in order for you to get paid. For example, the visitor may need to fill out a form and submit it in order to count as a conversion, which requires effort and for people to give private data such as their email. (We refer to such offers as "lead generation" offers or "lead gen" offer for short. They're also called CPL or cost-per-lead offers.)
At the opposite end of the spectrum, there are offers where all the visitor needs to do is click a "subscribe" button to be locked into a mobile service subscription. These offers are referred to as SOI DCB offers, or single opt-in direct-carrier billing offers, and are also called 1-click offers.
Obviously the offer that requires a form to be filled out, will need a good amount of pre-selling using a landing page to compel them to go through with the action of filling out and submitting the form. Whereas the 1-click offer, with the simple conversion flow, stands a good chance of converting without the use of a landing page - because not much effort is required from the visitor.
We'll be running DCB offers from Mobipium in the next post.
Another type of offers that can convert well without a landing page, is click-to-SMS or Click2SMS - which is the type of offers Haka has. If you've taken a look at the offer pages as I've suggested, you've seen what they look like. These offers uses various ways to encourage visitors to click on the page to send an SMS - and as soon as they do, they get charged.
A word of warning here though: Many of the best-converting offers require a landing page to convert well, so do not JUST run direct-linked campaigns for simple flow offers. Because these are so easy to run, competition is high as well.
On the other hand, please don't just skip the direct-linking portion of this tutorial by jumping to the lessons on landing pages right now, if you're brand new to running paid traffic campaigns! While setting up your direct-linked campaigns, you'll be learning crucial knowledge such as how to set up tracking. Spend time learning the basics first, and profits will come later!
Why Choose Low Payout Offers
You may have wondered why I suggested to ask your AMs for offers with below $1 payout. (Actually I didn't specify that for Haka - because all their current Click2SMS offers have payouts below $1.)
There's a simple reason: Low-payout offers will allow you to collect more conversion data with a lower test budget, which will allow you to optimize a campaign faster using less money.
For more-detailed explanations please see:
https://stmforum.com/forum/showthrea...e-Often-Better
https://stmforum.com/forum/showthrea...616&viewfull=1
Why Choose Geos with One Million Impressions and Above
(You may not yet have the knowledge or experience to understand the following explanation, but please still read through it to get the overall idea. You will want to refer back to this once you've launched a few campaigns.)
Every traffic source will have different daily numbers of visitors available to sell to us, for different geos and mobile carriers (and any other targeting options). We also refer to the number of visitors available, as "Traffic Volume".
Before you decide on a geo+[any other targeting required by the offer, such as a specific mobile carrier] to create a campaign for, it would be good practice to check how much traffic volume is available at the traffic source you're planning to launch the campaign on.
It's very rare for a campaign to be profitable on day one. Most of time you will need to optimize the campaign, and one way to do that would be by cutting portions of traffic (I call these "traffic segments") that do not convert well. For example, at first you may be targeting all visitors in a geo, whether they're on wifi or data/carrier, whether they're using desktop or cell phone, whether they're using android or ios. But as you collect more data, you may decide to only target visitors that are using iphones and connected using data for a specific mobile carrier, because this is the only targeting that is profitable.
So, the more traffic available from the beginning, the more traffic segments you can exclude and STILL have enough left over to profit from.
That's a general statement. The one million impressions is NOT a rule of thumb you should use for all your campaigns going forward - I only suggested that number because for these initial campaigns, I want you to be able to collect data faster and have more room for cutting traffic segments, so you can better-follow the tutorial.
For example, there are small geos with quite limited traffic, that you can make profits from more easily - with less testing and optimization - because there are way fewer offers available and the low traffic volume is unattractive, so very few people are running there, thereby making competition low and the traffic cheap.
So then why should you check the traffic volume then? It's not a must, but it will give you an idea on what kind of ROI you need to get right off the bat, and still be able to tweak the campaign to profits.
Example 1: You're targeting a small geo with low traffic volume, so you can't afford to cut much to make the campaign profitable - it means your ROI at the beginning needs to be high, as there's little room for optimization.
Example 2: You're targeting a huge geo with a ton of volume. Even if your initial ROI is low, you may still keep running the campaign and keep cutting traffic segments - because you know you can afford to cut a lot of stuff and still have enough traffic to profit from in the end.
So how do you know how much traffic volume is available? There are several ways:
-Some traffic sources have a list of traffic volume by geo. Some traffic sources also have a traffic estimator tool where you can specify all the campaign targeting and your bid, and it will tell you how much traffic you can expect to receive daily. PropellerAds and PopAds have both of these. I've linked to PropellerAds' inventory page. The rest I'll talk about in subsequent lessons.
-If neither information is available on a traffic source, you can ask your traffic source representative, or ask through a support ticket, for the total traffic volume available for your geo+carrier+[any other targeting]. Someone at the traffic source will need to look up the traffic volume in a table, and you'd be lucky if they'd tell you the total traffic volume they have for a specific mobile carrier for example (usually they will at least have the total traffic volume for entire geos). Also, they could usually only tell you what the total traffic volume is, but can't tell you how much of that total YOU can expect to receive - this would depend on how many other people are also bidding for the same traffic as you, and how high they're bidding. But you'd at least get a general idea.
-Or, you can just launch the campaign directly to find out. After running the campaign for 15-30 minutes, you can take the number of visitors you get and extrapolate that to 24 hours to estimate the daily volume. This will not be accurate of course, because actual traffic will fluctuate throughout the day. But you'd have an estimate to go on.
[B]So how much daily traffic is considered enough? This would depend on so many factors, such as offer payout, conversion rate, bid amount, competition...
But I would say that in general, if you're not receiving at least 5000 visitors/day for your geo+carrier+[whatever else], don't even bother. (Unless this is one of those small obscure geos with low competition I was talking about before.)
Too many newbies have wasted time and money trying to work with little bits of traffic that can never make them beyond a dollar or two a day. You'll do well to learn from their experience.
Regarding Offer ECPMs
Your Haka AM may have directed you to a spreadsheet with the best geos and mobile carriers for their offers. The spreadsheet may have a column that says "Top ECPM Winners" or similar.
ECPM stands for Effective Cost Per Mille, which is the revenue generated per every thousand visits sent to the offer. Other networks sometimes refer to the same metric as RPM (Revenue Per Mille) or even erroneously as CPM (Cost Per Mille).
A similar metric is EPC or Earnings Per Click, which is the revenue generated per visit to the offer (= ECPM / 1000).
Haka only lists geos and carriers that have the best ECPMs, without listing actual numbers. But many networks will list actual numbers, which is why I want to warn you about them.
These metrics are averages across all the affiliates that have promoted the offer on the network. Theoretically, the higher these numbers are, the better the offer should convert. But before you judge an offer solely on these types of stats from the network, consider the following:
-An offer will often NOT be able to convert on their own. Most will require creatives such as landing pages and/or banners ads. And how well an offer can convert will depend on how well these creatives can presell the offer. There's no way of knowing what creatives the other affiliates used to achieve that ECPM.
-Another factor is how good the traffic quality is, as well as how suitable the targeting is (i.e. whether the audience is relevant/responsive to the offer + creatives). Again, we don't know where the other affiliates are running and how they're targeting to achieve that EPC. For example, if they're targeting a highly-relevant audience on Facebook, chances are they'll get much higher ECPM than we could by running on pop.
-Level of saturation is another possibility, especially if the offer is for a smaller geo. An offer can convert very well in the beginning, but over time, with more and more affiliates running that offer, and also with more and more of the visitors having converted, saturation may set in. And since the network's offer stats we see are averages since day 1, the offer may not convert as well today.
-Lastly - and I'm not accusing any one network of doing this, but I've heard that it's done on some networks - those stats can be fabricated or exaggerated in order to entice more affiliates to run them. In other words, they may not even be accurate.
All these points I've made will apply to stats from all affiliate networks in general. I actually like how Haka only lists the top ECPM geos and carriers, without specifying numbers - for the reasons listed above.
Overall speaking, if I see an offer that has good-looking stats from the network, it's worth a test - just don't be surprised if you don't see the same level of performance.
If the stats are bad, I usually wouldn't touch it - although there's still a chance it can turn out to be an OK offer, I'd rather allocate the time and money towards an offer that has more potential.
If an offer has NO stats, it may just mean nobody has ever bothered to test it. If it happens to fit the geo and offer vertical (e.g. antivirus, sweeps - more on verticals later) I'm running in, I would test it - I've found a few gems with this approach!
Advanced: How to Save Time When Adding Offers to Funnelflux Pro
Above, I've shown you how to add a new offer into Funnelflux by:
1)Taking the affiliate link from the affiliate network,
2)Reconstructing it to include the parameters,
3)Putting the final, modified link into the "Baseline Offer URL",
4)Deleting any/all parameters in the "Configure Data Passing" section.
Once you're familiar with how tracking links work, this is what you can do to save time:
1)Go to the "Offer Source" for your affiliate network, and add the parameters into the "Configure Data Passing" section.
2)Every time you need to add a new offer for that affiliate network, just start a new offer and drop the "base" or "naked" part of the affiliate link - the part without the parameters - into the "Baseline Offer URL".
This second approach can save you 1-2 steps - and below is an example on how it's done. I'll use the same affiliate link I used in the example above from Haka.
To recap, this is the affiliate link copied from Haka:
And this is the final modified affiliate link we want traffic to go to:https://traffic.haka.mobi/click?hash=1234&pid=5678&aid={your_source_id}&keyw ord={your_click_id}&keyword2={app_name/site_name}&keyword3={your_session_id}
Here's how you add the offer to Funnelflux using the "shortcut" method:https://traffic.haka.mobi/click?hash=1234&pid=5678&aid={trafficsource-id}&keyword={hit}
1)In Funnelflux Pro > click on "Page and Sources" in left menu > go to "Offer Sources" tab at the top > find the affiliate network (in this case Haka) and click on the "Edit" icon.
2)Expand the "Configure Data Passing" section and specify all the parameters there. (The parameters you can get from the final modified link.) Don't forget to save!
3)Then, from now on, each time you want to add a new offer from Haka, all you do is click on "Page and Sources" in left menu > "Offers" at top > "+ New", specify "Source" as "Haka", and you'll see that the "Configure Data Passing" section will ALREADY be equipped with the parameters you need. Then all you need to do is drop the "base" part of your affiliate link in the "Baseline Offer URL" field.
If you look at the "Resulting Offer URL" field at the bottom, you'll see the final, modified link! Funnelflux will automatically combine the url you pasted into "Baseline Offer URL" with the parameters in the "Configure Data Passing" section to produce this final URL.
Don't forget to "Save Offer"!
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READING
For inspiration on how to run Haka's offers, this post by @twinaxe is a must-read:
https://stmforum.com/forum/showthrea...Direct-Linking
If the post doesn't make sense to you yet, don't worry - bookmark it and re-read it after you finish this tutorial and it will.
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Good work! We'll be setting up links for Mobipium offers next!
Amy