Thread: Day 3-8: a)Setting Up Links for Haka (Voluum)

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ACTION

Next, we'll be setting up some links for offers. We'll start by setting up tracking links for Haka offers in this post.

(I'm allocating almost a week's time for setting up offer links, not because it takes that long to do, but because that's how long you may need to wait to get your account and offers approved by the networks.)

Yesterday we signed up to some affiliate networks. As mentioned yesterday, do monitor your phone, email, and chat platforms so you can reply promptly when they reach out to you.

You may not have heard back from them yet. If this is the case, just be patient. Give them a few days to get back to you. (And remember to check your email's junk folder!)

If you don't hear back from a network after 7 days, try reaching out to their contact person (contact info included in the previous lesson).

If you're only approved by one of the affiliate networks, then just pick offers from that network (skipping the other network) and then proceed with the rest of the tutorial. (However, please still read the EXPLANATION part of the skipped network, as I'm including useful information there that may be applicable to all networks, and also information about the tracker etc.)

Let's go set up our links for the Haka offers!






1)First of all let's decide on a geo to target.

Remember in the last lesson, you were instructed to ask your Haka AM for offer and geo recommendations? I hope you've received a list!

Next, let's decide on an offer and geo to test. We want to choose a geo that has a good amount of traffic (i.e. visitors) on either or both of the traffic networks we'll be testing on (the reason for this will be explained in the EXPLANATIONS section below).

a)Open Up the Traffic Chart at PropellerAds:

-Log into your PropellerAds' account: https://partners.propellerads.com/#/app/auth

-Go to the Traffic Chart: https://partners.propellerads.com/#/app/trafficChart

Make sure "Onclick (Popunder)" is selected at the top (should be by default).

b)Open Up the Traffic Chart at PopAds:

-Log into your PopAds account: https://www.popads.net/users/dashboard/advertiser

-Go to the Inventory Chart: https://www.popads.net/traffics/inventory

c)Pick a geo:

-Pick a geo that is a)a developing country, b)that has either over one million "Total Impressions" on PropellerAds, or "Raw Traffic" on PopAds, or both, c)that ranks well in either the "Top Geos" or "Top ECPM Winners" lists provided by your AM (let's say top 5 or top 10).

You can find a list of developing countries on this page (look for section "Developing countries according to International Monetary Fund"): https://en.wikipedia.org/wiki/Developing_country

(If no geo fits all three criteria on EITHER traffic network, forget about the "over one million impressions" requirement. Still, try to choose a geo that has more rather than less traffic. And if none of the AM-recommended offers have top geos that are developing countries, then just choose a geo that is a developed country - but try to avoid geos with the worst competition: US, CA, UK, ZA, AU, NZ.)

-Ask your Haka AM for the best offers for your chosen geo. (Yes you've already asked your AM for the best-converting offers, but maybe they can narrow down further by telling you which offers convert the best specifically for your chosen geo.)


2)Set up the affiliate network on Voluum including the postback. (Only needs to be done once ever.)

-Log into Voluum. Click on the "Affiliate networks" tab at the top > "+ New affiliate network".



Click "Create custom affiliate network" then click "Next" (advice: don't choose existing templates even if you see your affiliate network listed here, unless you're already familiar with how tracking tokens work - otherwise you'd just get more confused).



In the "Name" field put "Haka". Click "Save".



We've just added the Haka affiliate network to Voluum - this only needs to be done one time per affiliate network.

-Next, we want to set up the postback for Haka, so that Haka can send conversions and payout data to Voluum. Again, this only needs to be set up once per affiliate network. In Voluum, click on the "Settings" icon at the top (it looks like a little gear) > click on "Tracking URLs" tab at the top > click "Copy" after the "Secure postback URL".



-Log into Haka's affiliate dashboard at http://publisher.haka.mobi/. Go to the left menu > "Postback". Paste the postback url you've copied from Voluum into the "Postback Url" field, then replace "cid=REPLACE" with "cid={keyword}", replace "&payout=OPTIONAL" with "&payout={payout}", and delete "&txid=OPTIONAL".

For example if your original postback from Voluum was:

https://voluumdomain.com/postback?ci...&txid=OPTIONAL

Your edited link should look like:

https://voluumdomain.com/postback?cid={keyword}&payout={payout}

Don't forget to click "Save" at the bottom!


3)Pick one Haka offer to test!

-Go to Haka's dashboard > left menu > "Offers". Remember in the last lesson, you were instructed to ask your AM for offer recommendations? All the offers they've recommended and approved you for, would be shown here.

-Earlier in this lesson you asked your AM for the best offers for the geo you've chosen. Here, pick one offer to test first. You can pick one by random, or click on the eye icons beside the offers to see what they look like, and pick the one you feel have the best chances of converting.




4)Add the offer to Voluum.

-Once you've chosen your offer, click on "Track" and "Copy" the link.



-Go to Voluum > "TRACKER" at the top > "Offers" tab > "+ New offer".



-In the "New offer" window, paste the offer link you just copied from Haka into the "Offer URL" field. Next you'll need to replace the tokens in the link. Let's say your original link is:

https://traffic.haka.mobi/click?hash=1234&pid=5678&aid={your_source_id}&keyw ord={your_click_id}&keyword2={app_name/site_name}&keyword3={your_session_id}

Replace the tokens as follows, deleting the last two parameter+token pair, i.e. "keyword2" and "keyword3":

https://traffic.haka.mobi/click?hash=1234&pid=5678&aid={trafficsource.id}&ke yword={clickid}

-Copy the offer name from Haka and paste it into the "Name" field in Voluum.

-For "Affiliate network" select "Haka".

-For "Country tag" field, set to "Global" if the offer accepts traffic from more than one geo, or set this to a particular geo if the offer only accepts traffic from a single geo.

-You can look over other settings, but they should be left at default.

-Click "Save".





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EXPLANATION

Hopefully the ACTION portion above was a breeze for you!

There are quite a few things I'd like to talk about regarding why we did some of the things we did today, specifically about how offers were picked and how tracking works.

Let's talk about offers below, and save the explanation on tracking for a later lesson - tracking is such a big topic, I want to dedicate an entire lesson to it.


Why Ask AMs to Recommend Offers (instead of picking the offers ourselves)

AMs have access to all the stats on all the offers. They can see which ones are converting well for affiliates.

Some affiliate networks have thousands or even tens of thousands of offers. Some may have expired and are no longer active. Others may be duds that other affiliates have sent traffic to but the conversion rates are low.

When you ask your AM to recommend offers, you stand a better chance of getting offers that will convert, while avoid wasting money on inactive or dud offers.

But should you ALWAYS stick to running offers that are recommended by AMs? Not necessarily. For example, say you're casually browsing all the offers on a network and a type of offer you've never run before catches your eye, and you'd like to give it a shot, verify with your AM that it's active and isn't a complete dud, and test it. There may be good offers that your AM wouldn't think to recommend to you because they fall outside of the type of offers you've been running.

But either way, you should make it a rule to always ask your AM about an offer before running it, unless you're told otherwise. Aside from confirming that the offer is active and isn't a dud, your AM may also tell you about certain offer restrictions that aren't stated in the offer description, such as offer cap (more on that later), or only certain kinds of traffic (e.g. "no pop traffic allowed"), or only AM-approved landing pages can be used (we'll talk about landing pages in later lessons).

Also: Most affiliate networks will send out lists of top offers by email on a regular basis. Those are worth checking out as well.


Regarding Offer Requirements and Restrictions

Every offer has requirements and restrictions. It's very important to find out about them before sending traffic.

Most of the time you'll find these listed in the offer description. For Haka you can find the offer description by click on the plus sign beside the offer:



For Haka offers the only info listed for their Click2SMS offers is "Geo: World".

For other offers on other networks, there can be more requirements/restrictions, including traffic type (e.g. not all offers allow pop traffic), targeting (e.g. geo, desktop/mobile, wifi/carrier, ios/android, certain browsers), creatives (banners / landing pages cannot contain certain words or phrases or images), etc.

Some offers even require all creatives to be approved by the network before you can run them. When we start to use landing pages, this will be relevant.

In addition to reading the offer description, you should also check with your AM for any additional requirements/restrictions. As mentioned above, you need to check with your AM to make sure the offer is active and not a dud, and ask for approval anyways, so this would be one more question.

In our specific case, your Haka AM should have told you that mobile carrier traffic typically converts better for these offers (although wifi can convert as well). So we should start by testing carrier traffic. This is not written in the offer description - which illustrates the importance of always checking with your AM.


Regarding Offer Cap

Some offer owners (aka the "advertisers" that pay the affiliate network commissions for the conversions - a portion of which are then paid out to us by the affiliate network) may only want a maximum of x number of conversions every day, in which case your AM would need to distribute that quota - aka Offer Cap - among a limited number of affiliates.

This type of offer cap can be referred to as "network-wide" as it's the total cap across all affiliates for that network, and it can't be lifted or increased without the offer owner's consent, but each affiliate may be assigned a different daily cap.

Of course, the more revenue you've done with a network, and/or the better your relationship is with your AM, the more likely it would be for you to get offer cap for the best offers.

(By the way, this is just part of the reason why it's crucial to maintain a good relationship with your AM. Being courteous is a good start. Many affiliates will send gifts to their AMs for this reason, although that's not my personal style.)

Then there's another type of offer cap that is put in place to make sure you only send a limited number of conversions before the network has a chance to evaluate the quality of the conversions, aka "lead quality". We'll talk more about this in later lessons but here's the gist: A lot of offers are created to collect "leads", or visitor information including contact information, so that the offer owner can sell to these leads later by hitting them up with other offers for example. They got to make back the money they paid to the affiliate network for these leads. So if the visitors we send to the offer aren't very interested or responsive to the type of stuff they're selling, the offer owners may not be able to make this money back.

So what happens is the affiliate network will often ask you to send for example 30 conversions first, then stop and wait while the offer owner pushes other offers at those 30 people to see how many of them will bite. If they see that they're making back their money, i.e. that your conversions are "backing out", then you'll be allowed to continue promoting the offer.

If you see an offer cap in the offer descriptions, ask your AM whether it's for quality-evaluation purposes. If this is the case, what typically happens if that you'll make a limited number of conversions, pause the traffic to allow the network to evaluate quality, then if all goes well the cap will be lifted and you'll be able to resume traffic.

When running an offer that has a cap, just check your stats regularly to make sure you're not exceeding your cap, and to pause traffic or adjust your daily budget if you're getting close.


Why Choose Developing Countries

Developing countries are also referred to as "tier 3 and 4 geos". Simply put, these are countries that are easier to find first success with due to cheaper traffic price, lower payout, higher conversion rates, etc. Matuloo's post on this topic is a must-read:

https://stmforum.com/forum/showthrea...ve-TIER-1-GEOs

I would STRONGLY recommend that you stick to developing countries until you've had at least a few profitable campaigns under your belt - unless you want to pay 10 times more (or worse!) to learn the same newbie mistakes.

Once you know how to test offers and landing pages and how to optimize campaigns, you can tackle developed countries (aka tier 1 and 2 geos). The process is similar, except you'll need to test more offers and landing pages and bids, and do more optimization.


Why Choose Offers that Can Be Direct-Linked

A direct-linked campaign means we won't be bothering to use a landing page (aka lander, presell page, pre-lander, bridge page). Instead, we'll be sending them directly to the offer page - i.e. the popunder/popup ad itself will be the offer page, as was mentioned in the previous lesson.

Some types of offers are suitable for direct-linking, and others are NOT. For the latter, we'd need to first send visitors to a landing page where we pre-sell/warm-up/convince the visitor that it would be a good idea for them to subscribe to our offer, before sending them onto the offer where they would then (hopefully!) sign up to make us money.

Whether or not you need to use a landing page for an offer, depends on how much pre-selling is needed by the offer. Caurmen explains this very well in this thread:

https://stmforum.com/forum/showthrea...A-Landing-Page

For beginners, direct-linking would obviously be the simplest to start with. We will run some direct-linked campaigns first, and learn how to use landing pages later.

So what makes certain types of offers good for direct-linking? Three words: Simple conversion flow.

"Conversion flow" is what actions the visitor needs to take in order for you to get paid. For example, the visitor may need to fill out a form and submit it in order to count as a conversion, which requires effort and for people to give private data such as their email. (We refer to such offers as "lead generation" offers or "lead gen" offer for short. They're also called CPL or cost-per-lead offers.)

At the opposite end of the spectrum, there are offers where all the visitor needs to do is click a "subscribe" button to be locked into a mobile service subscription. These offers are referred to as SOI DCB offers, or single opt-in direct-carrier billing offers, and are also called 1-click offers.

Obviously the offer that requires a form to be filled out, will need a good amount of pre-selling using a landing page to compel them to go through with the action of filling out and submitting the form. Whereas the 1-click offer, with the simple conversion flow, stands a good chance of converting without the use of a landing page - because not much effort is required from the visitor.

We'll be running DCB offers from Mobipium in the next post.

Another type of offers that can convert well without a landing page, is click-to-SMS or Click2SMS - which is the type of offers Haka has. If you've taken a look at the offer pages as I've suggested, you've seen what they look like. These offers uses various ways to encourage visitors to click on the page to send an SMS - and as soon as they do, they get charged.

A word of warning here though: Many of the best-converting offers require a landing page to convert well, so do not JUST run direct-linked campaigns for simple flow offers. Because these are so easy to run, competition is high as well.

On the other hand, please don't just skip the direct-linking portion of this tutorial by jumping to the lessons on landing pages right now, if you're brand new to running paid traffic campaigns! While setting up your direct-linked campaigns, you'll be learning crucial knowledge such as how to set up tracking. Spend time learning the basics first, and profits will come later!


Why Choose Low Payout Offers

You may have wondered why I suggested to ask your AMs for offers with below $1 payout. (Actually I didn't specify that for Haka - because all their current Click2SMS offers have payouts below $1.)

There's a simple reason: Low-payout offers will allow you to collect more conversion data with a lower test budget, which will allow you to optimize a campaign faster using less money.

For more-detailed explanations please see:

https://stmforum.com/forum/showthrea...e-Often-Better

https://stmforum.com/forum/showthrea...616&viewfull=1


Why Choose Geos with One Million Impressions and Above

(You may not yet have the knowledge or experience to understand the following explanation, but please still read through it to get the overall idea. You will want to refer back to this once you've launched a few campaigns.)

Every traffic source will have different daily numbers of visitors available to sell to us, for different geos and mobile carriers (and any other targeting options). We also refer to the number of visitors available, as "Traffic Volume".

Before you decide on a geo+[any other targeting required by the offer, such as a specific mobile carrier] to create a campaign for, it would be good practice to check how much traffic volume is available at the traffic source you're planning to launch the campaign on.

It's very rare for a campaign to be profitable on day one. Most of time you will need to optimize the campaign, and one way to do that would be by cutting portions of traffic (I call these "traffic segments") that do not convert well. For example, at first you may be targeting all visitors in a geo, whether they're on wifi or data/carrier, whether they're using desktop or cell phone, whether they're using android or ios. But as you collect more data, you may decide to only target visitors that are using iphones and connected using data for a specific mobile carrier, because this is the only targeting that is profitable.

So, the more traffic available from the beginning, the more traffic segments you can exclude and STILL have enough left over to profit from.

That's a general statement. The one million impressions is NOT a rule of thumb you should use for all your campaigns going forward - I only suggested that number because for these initial campaigns, I want you to be able to collect data faster and have more room for cutting traffic segments, so you can better-follow the tutorial.

For example, there are small geos with quite limited traffic, that you can make profits from more easily - with less testing and optimization - because there are way fewer offers available and the low traffic volume is unattractive, so very few people are running there, thereby making competition low and the traffic cheap.

So then why should you check the traffic volume then? It's not a must, but it will give you an idea on what kind of ROI you need to get right off the bat, and still be able to tweak the campaign to profits.

Example 1: You're targeting a small geo with low traffic volume, so you can't afford to cut much to make the campaign profitable - it means your ROI at the beginning needs to be high, as there's little room for optimization.

Example 2: You're targeting a huge geo with a ton of volume. Even if your initial ROI is low, you may still keep running the campaign and keep cutting traffic segments - because you know you can afford to cut a lot of stuff and still have enough traffic to profit from in the end.

So how do you know how much traffic volume is available? There are several ways:

-Some traffic sources have a list of traffic volume by geo. Some traffic sources also have a traffic estimator tool where you can specify all the campaign targeting and your bid, and it will tell you how much traffic you can expect to receive daily. PropellerAds and PopAds have both of these. You can find PropellerAds' inventory page here, and PopAds' inventory page here.

-If neither information is available on a traffic source, you can ask your traffic source representative, or ask through a support ticket, for the total traffic volume available for your geo+carrier+[any other targeting]. Someone at the traffic source will need to look up the traffic volume in a table, and you'd be lucky if they'd tell you the total traffic volume they have for a specific mobile carrier for example (usually they will at least have the total traffic volume for entire geos). Also, they could usually only tell you what the total traffic volume is, but can't tell you how much of that total YOU can expect to receive - this would depend on how many other people are also bidding for the same traffic as you, and how high they're bidding. But you'd at least get a general idea.

-Or, you can just launch the campaign directly to find out. After running the campaign for 15-30 minutes, you can take the number of visitors you get and extrapolate that to 24 hours to estimate the daily volume. This will not be accurate of course, because actual traffic will fluctuate throughout the day. But you'd have an estimate to go on.

So how much daily traffic is considered enough? This would depend on so many factors, such as offer payout, conversion rate, bid amount, competition...

But I would say that in general, if you're not receiving at least 5000 visitors/day for your geo+carrier+[whatever else], don't even bother. (Unless this is one of those small obscure geos with low competition I was talking about before.)

Too many newbies have wasted time and money trying to work with little bits of traffic that can never make them beyond a dollar or two a day. You'll do well to learn from their experience.


Regarding Offer ECPMs

Your Haka AM may have directed you to a spreadsheet with the best geos and mobile carriers for their offers. The spreadsheet may have a column that says "Top ECPM Winners" or similar.

ECPM stands for Effective Cost Per Mille, which is the revenue generated per every thousand visits sent to the offer. Other networks sometimes refer to the same metric as RPM (Revenue Per Mille) or even erroneously as CPM (Cost Per Mille).

A similar metric is EPC or Earnings Per Click, which is the revenue generated per visit to the offer (= ECPM / 1000).

Haka only lists geos and carriers that have the best ECPMs, without listing actual numbers. But many networks will list actual numbers, which is why I want to warn you about them.

These metrics are averages across all the affiliates that have promoted the offer on the network. Theoretically, the higher these numbers are, the better the offer should convert. But before you judge an offer solely on these types of stats from the network, consider the following:

-An offer will often NOT be able to convert on their own. Most will require creatives such as landing pages and/or banners ads. And how well an offer can convert will depend on how well these creatives can presell the offer. There's no way of knowing what creatives the other affiliates used to achieve that ECPM.

-Another factor is how good the traffic quality is, as well as how suitable the targeting is (i.e. whether the audience is relevant/responsive to the offer + creatives). Again, we don't know where the other affiliates are running and how they're targeting to achieve that EPC. For example, if they're targeting a highly-relevant audience on Facebook, chances are they'll get much higher ECPM than we could by running on pop.

-Level of saturation is another possibility, especially if the offer is for a smaller geo. An offer can convert very well in the beginning, but over time, with more and more affiliates running that offer, and also with more and more of the visitors having converted, saturation may set in. And since the network's offer stats we see are averages since day 1, the offer may not convert as well today.

-Lastly - and I'm not accusing any one network of doing this, but I've heard that it's done on some networks - those stats can be fabricated or exaggerated in order to entice more affiliates to run them. In other words, they may not even be accurate.

All these points I've made will apply to stats from all affiliate networks in general. I actually like how Haka only lists the top ECPM geos and carriers, without specifying numbers - for the reasons listed above.

Overall speaking, if I see an offer that has good-looking stats from the network, it's worth a test - just don't be surprised if you don't see the same level of performance.

If the stats are bad, I usually wouldn't touch it - although there's still a chance it can turn out to be an OK offer, I'd rather allocate the time and money towards an offer that has more potential.

If an offer has NO stats, it may just mean nobody has ever bothered to test it. If it happens to fit the geo and offer vertical (e.g. antivirus, sweeps - more on verticals later) I'm running in, I would test it - I've found a few gems with this approach!



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READING

For inspiration on how to run Haka's offers, this post by @twinaxe is a must-read:

https://stmforum.com/forum/showthrea...Direct-Linking

If the post doesn't make sense to you yet, don't worry - bookmark it and re-read it after you finish this tutorial and it will.



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Good work! You can either call it a day and proceed to the next lesson tomorrow, or do the next lesson now - we'll be setting up links for Mobipium offers next!



Amy

Originally Posted by vortex

Don't forget to click "Save" at the bottom! (No need to click "Test" - it doesn't seem to work.)

Actually, Haka postback testing tool does work. I have just tried this morning.

To make it work, you need to finish this tutorial (setup the postback and create an offer like indicated). Then, you need to create a campaign in Voluum (see next tutorial for more details) that contains the offer you created. For the purpose of testing, you can create a direct campaign that goes to one single offer like this:



Save the campaign URL.

Once the campaign is ready, you need to open a browser web console. If you do not know how to do that, type "open web console" + name of your browser in Google, and follow the steps. There will be several sheets. Click "Console".

Once done, enter the campaign URL in the browser. You will see the redirection inside the console like on the following screenshot. First GET line is your Voluum campaign URL. Second GET line is the affilate network URL (redirected from Voluum). Then, a third line will appear (not on my screenshot), with the final offer URL (redirected from the affilate network).



At that point, if you go back to Voluum campaign dashboard, you should see the colum "Visits" with 1 inside.
From the URL of the affiliate network, copy the value of the field keyword, which is the click ID generated by Voluum.

Go back to Haka.Mobi Postback page, click test. Copy the value of the field keyword in the field cid of the popup that opens. Put 0 in payout (you can put 1000000 if you want to feel rich :-), but that can not be removed from your Voluum stats)



Press submit. It should display "OK, Code 200". If this is the case, you can go back to Voluum campaign dashboard, and you should see the colum "Conversions" with 1 inside.
If you get "Error, Code 400", it means that the configuration has not been done properly.

Originally Posted by jeremie

Actually, Haka postback testing tool does work. I have just tried this morning.

Thanks so much for figuring this out!! Very helpful!

Linked from this post to yours: https://stmforum.com/forum/showthrea...g-Tracking-Etc



Amy

Step 1 edited - can be launched on either traffic source instead of a specific source.



Amy

I'm trying to verify that haka posback url is working. But I get 400 error. When trying to test the url on console. I get nothing (see screenshot)


Update:
I can certify that the stats on all Haka, Propellerads and Voluum are all very similar numbers: Impressions: 133 (propellerads), 154 (Voluum), 114 (haka). No leads yet. and whenever I try to place the campaign URL on all of my browsers (firefox, safari, chrome, brave) non of them show any information in the console.

Please check the link in my signature how to properly insert images to posts.

I'm trying to verify that haka posback url is working. But I get 400 error.

How do you want to check the postback?

To see if it works you need to visit a campaign link so that you get redirected to an offer with the click ID attached to the offer URL.
When then a conversion happens the click ID will be sent through the postback to your tracker.

Just opening the postback URL won´t work.

and whenever I try to place the campaign URL on all of my browsers (firefox, safari, chrome, brave) non of them show any information in the console.

Why do you check it in the console?

Just open the link in the browser to test if it works or not.

But from the numbers it seems that it´s working

Originally Posted by i2raelgil

There's also another question I have. How are the conversions being made here?

The user clicks on the campaign, or the user needs to send an SMS. (Which one is conisdered a conversion?)

The user will actually need to send an SMS. Some click2sms offers have variable payout, where the more SMSs are sent, the bigger the payout.

The same applies to click2call offers. Some networks have fixed payouts where they pay you based on the average call time for that geo (according to their network stats), while other networks have variable payouts where the longer the call, the bigger the payout.



Amy

Originally Posted by vortex

Why Choose Low Payout Offers

You may have wondered why I suggested to ask your AMs for offers with below $1 payout. (Actually I didn't specify that for Haka - because all their current Click2SMS offers have payouts below $1.)

There's a simple reason: Low-payout offers will allow you to collect more conversion data with a lower test budget, which will allow you to optimize a campaign faster using less money.

Ok I will try this time with these low payout offers (below $1)

Q1: Do I still need to use landers here? I see this tutorial more into targeting low payouts and no landing page

Q2: How much I should spend on each offer with/without landers? Assuming the payout here is $1

Q3: There are thousands of placements to test on each traffic source, how much maximum I should spend on each placement?
Imagine if there are 3000 placements already shown only list, not sure if I should give chance for all of them or cut aggressively

Originally Posted by ahmedmtr

Ok I will try this time with these low payout offers (below $1)

Q1: Do I still need to use landers here? I see this tutorial more into targeting low payouts and no landing page

Q2: How much I should spend on each offer with/without landers? Assuming the payout here is $1

Q3: There are thousands of placements to test on each traffic source, how much maximum I should spend on each placement?
Imagine if there are 3000 placements already shown only list, not sure if I should give chance for all of them or cut aggressively

Yes I'll go into using landers - they won't be very different from the lessons on landing pages from the 2019 version of this tutorial:

https://stmforum.com/forum/showthrea...ntro-and-Index

(Day 17 and onwards are about landing pages - how to rip, how to fix them up, how to test them.)

For testing payouts of <$1 without landers: I would spend $5 first, and if I don't get a single conversion, I would probably test another offer. If I get at least 1-2 conversions, I would spend another $5. Only if I get at least 5 conversion on the first 10x payout in spend, would I consider optimizing further. For details please see:

https://stmforum.com/forum/showthrea...ing-Placements

The link above also explains how much to spend on each placement. The first important thing is to draw a line between major and minor placements, and to start looking minor placements at a single collective entity that you can't cut/change, and then spending your attention on the major placements.


Amy

Thanks Amy, I am enjoying free time recently to go in depth with your tutorials, learning a LOT!
It is a too long way here, but I will take it regardless

Originally Posted by vortex

For testing payouts of <$1 without landers: I would spend $5 first, and if I don't get a single conversion, I would probably test another offer. If I get at least 1-2 conversions, I would spend another $5. Only if I get at least 5 conversion on the first 10x payout in spend

Just got confused here..
Spend $5 first
Then another $5

That will be $10 already, far away from the first 10x payout (which is $3.5 if the payout here is $0.35)

Should test up to $3.5 or up to $10 to test reaching 5 conversions at least?

Originally Posted by ahmedmtr

Thanks Amy, I am enjoying free time recently to go in depth with your tutorials, learning a LOT!
It is a too long way here, but I will take it regardless



Just got confused here..
Spend $5 first
Then another $5

That will be $10 already, far away from the first 10x payout (which is $3.5 if the payout here is $0.35)

Should test up to $3.5 or up to $10 to test reaching 5 conversions at least?

Glad the tutorial is helpful!

You're right! I need to edit that lesson to explain things better. Where did you see the "spend $5 first then another $5"? Let me go fix that.

Yes you should test up to $3.5 for an offer with $0.35 payout.

PropellerAds' minimum daily budget is $10 - so if you want to only run $3.5, you'd need to manually keep an eye on the spend and pause the campaign when the spend gets close to your target.



Amy

Ok I’ll watch the spend and pause manually

Originally Posted by vortex

Where did you see the "spend $5 first then another $5"? Let me go fix that.

That was in your comment to me, not the lesson itself

Originally Posted by ahmedmtr

Ok I’ll watch the spend and pause manually

That was in your comment to me, not the lesson itself

Ah! This one!

For testing payouts of <$1 without landers: I would spend $5 first, and if I don't get a single conversion, I would probably test another offer. If I get at least 1-2 conversions, I would spend another $5.

Wow don't know how I made that mistake! I meant to type "5x payout", not "$5". Maybe in my mind I was thinking the offer payout was $1.

Mega sorry about this - glad you asked for clarification to give me a chance to clear this up!



Amy

Originally Posted by vortex

For testing payouts of <$1 without landers: I would spend $5 first, and if I don't get a single conversion, I would probably test another offer. If I get at least 1-2 conversions, I would spend another $5. Only if I get at least 5 conversion on the first 10x payout in spend, would I consider optimizing further. For details please see:

https://stmforum.com/forum/showthrea...ing-Placements

Edited:
No problem 😃
I already went through the link above Amy, and understood the method much better

I tested Haka already
It is quick to make conversions if you reach the AM and get the help as you explained

No promising offers so far, but I’m testing more offers, hopefully I’ll make it green 👍🏼

Originally Posted by digitalpromote

Hello,
What should I do with currency part in my link?
....com/postback?cid=REPLACE&payout=OPTIONAL¤cy=OPTIONAL&t xid=OPTIONAL
Should I delete it too?

Ah this parameter is relatively new!

Yes you can delete that too - it's an optional parameter. You can just let your affiliate network post back the payout amount in their system - most networks use USD.



Amy

Originally Posted by leadmarketing

Hi, Amy. I just wonder if it's a typo.
```
(If no geo fits all three criteria on EITHER traffic network, forget about the "over one million impressions" requirement. Still, try to choose a geo that has more rather than less traffic. And if none of the AM-recommended offers have top geos that are developing countries, then just choose a geo that is a developed country - but try to avoid geos with the worst competition: US, CA, UK, ZA, AU, NZ.)
```
By ZA, you mean South Africa, right? But it's not a developed country. Is there a lot of competition there as well?

Thank you.

That's not a typo unfortunately. ZA in general IS considered to be a developing country still - although it's HDI is close to the 0.80 that is required to be considered a developed country: https://worldpopulationreview.com/co...ping-countries

In spite of being a developing country, the cost of ZA traffic tends to be on the high side.

To see proof of this, look through the average price charts on a few traffic sources and you'll see.

If you run pop traffic on a quality source like PropellerAds, you may be able to avoid high traffic costs by bidding low. I've had good results by bidding 0.5-0.55 CPM for ZA pop traffic in the past. But this is only good for testing - at such low bids even if the campaign is profitable you'd be making peanuts. But bidding low can help you save on test budget. Just make sure you don't do this on a traffic source with low-quality or mixed-quality traffic, where bidding low will get you a bunch of garbage traffic that will never convert.



Amy

Originally Posted by dienmykieugro

Sorry, I'm a little confused, this step “Save the campaign URL.”, which is the campaign URL? The original one or modified one？
The verify of the tutorial is really difficult for me，I‘m so sad......

There's no "modified" campaign URL.

When you create a campaign in the tracker, you'll get a campaign url - you would then paste this url into the traffic source WITHOUT modifying it.

This post covers how to get your campaign url from Funnelflux (which I assume based on your other posts, is what you're using):

https://stmforum.com/forum/showthrea...s-(Funnelflux)

@jeremie's post above is just a verification test. It's completely optional. You can just skip that if you want.



Amy